Tuesday, February 02, 2016 - Updated: 2:13 PM
As mentioned in last week’s Herald Ledger, next year a solar eclipse will dominate our landscape. It will provide Lyon County with just over two minutes of fame as one of the best spots in the world to view it.
Hopefully, we’ll make the most of it.
Going around the world to get to the point (I tend to ramble for a while), last month the Norwoods briefly headed south for the winter. Orlando to be exact, the heart of Florida’s amusement capital of the country. We stayed in a hotel and me being the cheapskate that I am, we went to a grocery instead of purchasing food where we were staying.
After loading up our basket and ambling around the store, we made it to the cash register. The cashier did what cashiers sometimes do, asked questions. Some do it to pass the time, some do it just to be polite. Whatever his motivation, he noticed our accent (it’s kind of the main giveaway we aren’t local) and asked what we were in town for.
Hearing our answer, he launched into a sales pitch, not just for the attractions which had attracted us, but for the city of Orlando.
If we’d waited any longer, instead of just gushing about the things to see and do there in town he might have started telling us everything to do south of the Georgia state line.
What surprised me so much about it was his passion for the area. Nearly every sentence included the word “our.” Our amusement park. Our water rides. Our construction for new rides.
The cashier was probably half my age, but possessed more enthusiasm than I’ve mustered in 36 years.
More than any amenity or offering of entertainment, we need enthusiasm.
We need people even more passionate about this area than those who come here. We need people informed about the things going on here and how guests can be a part of it.
The “how” of it is the tricky part.
As businesses we each try to get people interested in our business. It makes sense. But sometimes — although it’s harder to see — we need to get people interested in other businesses. It only makes sense. Promoting ourselves as individuals does little good for the community and, in turn, little good for overall long-term growth. It only works when there’s a combined effort.
The Lake Barkley Tourist Commission is making strides in that direction. The group — composed mostly of local business owners — is soliciting not just an event logo, but ideas for events during the weekend. Good for them.
Hopefully, business owners and employees alike will take note and work together over the coming year. It’s an outstanding opportunity to introduce our community to the world.